Mass communication by its very definition means the communication of information to the masses. This communication of information happens via multiple channels and in different formats. Therefore there are various profiles in the media sector and students opting for this field should be clear about the roles and jobs that are offered post the completion of their mass communication course.
Students can work in diverse fields from newspapers to magazines, radio, television, advertisements, public relations and event management. A little detail about the various job profiles:
Both print and broadcast journalism have a department called the “Desk” which writes stories on the major happenings of the day.
This job profile requires people to cover different beats typically to cover different genres of stories. Examples of beats are political, law, sports, education, lifestyle, entertainment and the likes. Beats may also be segregated on the basis of local, national or international issues depending on a reporter’s experience and knowledge.
This role is similar to that of a reporter. The only difference is that people out here are experts in a particular field and they are based out of major locations to report on that particular field. Therefore, if your focus is on journalism, this job profile becomes available once you have established yourself as an expert in a particular area.
This job’s responsibility includes ensuring ensure that the story is presented in an objective manner. Sub-Editors also need to ensure that the grammar and presentation of the story along with the facts are correct and apt.
This is a very senior profile and the entire responsibility of planning the content of a newspaper, magazine or TV/radio news bulletin is on their hands. They have the final say on the content as well as presentation of a story.
This job profiles requires presenting the information via videos and ensuring that the aesthetics are maintained in this entire process. This course can be coupled on the side along with mass communication courses.
This profile requires you to design graphics for magazines, labels, print media and television journalism. They ensure that information is presented via informative graphics making it easier for the audience to read and grasp.
Sound Mixer and Sound Recorder
This profile is known by various names such as production sound mixer, location sound engineer and location sound recordist. Their responsibility is to record all sounds on professional audio equipment on a set during the making of a film or television show.
Radio Jockeys are people manning the radio wherein they conduct radio talk shows; select the topic of discussion, music to be played and basically ensuring that they interact with their audience while providing news and entertainment over the audio format.
This job profile is one of the most sought after profiles of mass communication students since the job profile requires you to be the face of the channel. You present the news to the entire world, conduct interviews and so on.
This job profile is again a very senior position. This person is responsible for the entire show that he or she is producing right from conceptualization to completion of the entire shoot. He/she needs to closely work with the show directors, production staff and talent.
This profile is similar to that of a TV producer, but in the domain of radio. Additionally they are also responsible for marketing and distribution of the radio show.
As the name suggests, this profile requires a person to click images and communicate stories via these images. People can work as freelancers in this profile by selling their work to different firms accordingly. Such job profiles cannot be simply learnt through a mass communication course, you need to learn photography as well.
This profile is similar to a photo journalist, except that they communicate stories via videos. This profile is becoming increasingly sought after with the advent of smart phones and the increase in watch time of videos on digital media.
Illustrators are artists who produce artwork to help in the communication of a story. Such artwork can be used in newspapers, books, magazines, advertisements, greetings cards and packaging.
If you like to make comical or satirical sketches on different genres such as politics, cultural events, etc, this is the profile for you. Most newspapers/magazines have an in-house cartoonist for their publications. Cartoonists can even take up freelance projects.
Public Relations Officer
As the name suggests, this profile requires professionals to manage the relations of the firm of brand or a specific individual with respect to the public. The idea is to manage the reputation of a firm or an individual along with influencing opinion.
This profile basically caters to any firm or individual who wants to use the internet to further their product, service, propaganda and so on. In the profile, you write and edit stories on specific beats and topics as represented by the blog. These days many people, start their own blog and even end up earning money from it.
This profile requires an individual to supervise the production of the show right from placement of professional video cameras, lighting equipment, microphones and other props to giving cues to the talent.
This job profile requires an individual to edit programs while they are running live on screen. Various transition methods are used such as cuts, wipes, fadeout/in and frame manipulation.
You need to be a skilled writer for this role so that you can write scripts for commercials, plays, shows and dramas that appear on television, films or on stage.